New posters in the Seoul Subway

A selection of intriguing new posters from the Seoul subway.

This poster reflects an aesthetic was alien to subway posters previously. An add for a popular singer employing a very sophisticated photograph, but with a hint of luxury consumerism as seen in Armani promotions.

This advertisement is for a traditional medicine academy promising treatments for eczema and other unseemly illnesses affecting appearances. It is a new development that oriental medicine is going mainstream. The radically feminized male figure (with the name “beauty boy of flowers” is also new in mainstream advertisement.

KIOST (Korea Institute of Ocean Science and Technology) has this rather slick advertisement in the subway. Why a research institute now feels a need for such advertisement is not entirely clear–it is definitely an unprecedented change.

This advertisement from the city of Seoul advertises a festival for student entrepreneurs.

Announcement of a campaign in Seoul to promote proposals from citizens for energy conservation.

A program for diverse experiences via the Seoul Metro that quotes Carlyle! The Seoul Metro has made tremendous efforts to make the daily commute a meaningful experience with everything from works of art, farmers markets, poems on doors and in toilets, a zoo for children and small concerts and dances.

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