Pastreich Talk at KBS about the power of Korean Media.

I gave a talk at KBS’s education center in Suwon on the topic of the Korean Wave and the future of KBS on July 24, 2012. The talk was intended for new employees of KBS and there were perhaps 150 young people, fresh out of college, who represent the future of Korean media.

The talk stressed the importance of Korean youth to take advantage of their remarkable cultural influence in the world to create a better future for us all. I gave examples of the impact that Korea can have in either a positive or negative manner, and drew attention to the great depth of the Korean cultural tradition, far beyond current K Pop, to inspire people around Asia and around the world to reach for something greater than consumerism and self-gratification.

The talk encouraged the next generation at KBS to imagine a unique global KBS that reaches beyond its limits, a medium that can go beyond CNN, BBC and Al Jazeera.

The response of the young KBS employees was quite enthusiastic and one even came up to me to tell me about her plans to learn more about China.

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