Gangnam’s legendary “Garosugil” and the post-causality consumer culture of Seoul
July 24, 2013
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The other evening, I had a chance to walk down Gangnam’s legendary “Garosugil,” or tree-lined boulevard, in the Sinsa District. It is quite a scene. Perhaps reminiscent of Harujuku at its height, but more frenetic and perhaps more creative, if less classy.
The Handbag Museum in Garosugil is dedicated to every form of handbag. There is a program in the basement that allows you to design your own.
The cultural images presented in this shop suggests an American consumer culture set loose in an unfamiliar ecosystem.
This disjointed video that is constantly played at one of the luxury stores suggest a total breakdown in causality in this cultural environment.