Elite, smooth and completely indifferent
June 11, 2014
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Here is a typical image of a fashionable woman that can be found in Korean advertising. In this particularly case, fashion is the product. But the important feature is spiritual, not visual. I want to ask you, if you can imagine how this woman would think and behave.
Would she strive to reduce poverty and injustice in our society? Would she take a deep interest in the well being of working people in her community? Would she give generously to environmental movements and do everything in her power to reduce waste?
Ultimately, we do not know, but the surface appearance given is one of radical elitism, of a smooth detachment and a complete indifference to the fate of our society and our biosphere. I find more and more advertisements that employ this particular posture popping up in Seoul and they disturb me deeply. To think that young girls may be thinking about such a posture as an ideal is tragic, if not criminal, in terms of its greater implications for humanity.