The argument for staying away from technical terms like "capitalism"

I have to say that to blame everything on “neoliberalism” or “capitalism” or “consumption” does not really answer the question. Nor does blame of the super rich answer the question. Ultimately there is a flaw in human nature, in the structure of the human brain, that lies behind the chaos and destruction we witness. We tolerate things we should not tolerate. We are able to convince ourselves that things which are not seen are not important. And finally, the human brain is made of different parts which interact, but do not conform to an administrative hierarchy. The pre-frontal cortex may put together arguments for rationality, and also promote contemplation, but it runs in parallel with the amygdala which responds with fear to events and refuses to permit a careful consideration of anything but initial impressions. Then there is the brain stem which functions in an entirely instinctive manner, without a concern for logic, or even for whether the human will survive the current situation, or not. We are ultimately an interference pattern of these elements and our brains can be manipulated by technology, by repetition, by images that have pre-programmed connotations, and by complex fictions that are convincing as reality, or more so.

Such technical terms should also be avoided because they cost us an audience among ordinary people. Everything that we attribute to “capitalism” can be described in an objective manner without ever using that word. In fact, using that word often results in people ceasing to think carefully about the details of economic processes.

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